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2021.04
DORMIRELAX
도르미릴렉스
CLIENT
SMD Networks
INDUSTRY
RETAILSERVICE
Brand Slogan ,THE CLIENT
클라이언트
도르미릴렉스는 30여년간 질 높은 수면을 연구해 온 이탈리아 매트리스 브랜드로 도르미릴렉스 코리아를 국내에 런칭했습니다. YNL DESIGN은 꾸준한 연구 개발과 제품을 향한 장인 정신으로 고객의 ‘쉼’을 위해 노력하는 도르미릴렉스의 슬로건과 어플리케이션 디자인을 개발했습니다.
THE OBJECTIVE
목적
‘편안함을 쌓다(Layered with comfort)’라는 슬로건을 개발하여 도르미릴렉스만이 제공하는 제품력, 최고의 편안함을 표현하였으며 이를 어플리케이션 디자인에 표현합니다. 수면과 쉼에서 편안함을 얻을 수 있는 가치를 함께 전달합니다.
THE SOLUTION
해결방안
릴렉스한 무드를 심플한 타이포그래피와 레이아웃으로 표현합니다. 브랜드 컬러인 네이비를 강조하며 절제되고 간결한 레이아웃은 고요한 밤을 연상시킵니다. 리플렛과 브로슈어에 캐주얼하면서도 편안한 사진을 배치하여 ‘편안함을 쌓다’라는 슬로건에 맞는 도르미릴렉스만의 무드를 표현합니다.
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Brand Identity / Package Design / Signage System
MAISON TICIA
Brand Identity / Package Design / Signage System
Damtuh Herbal Tea Special
Package Design
Damtuh Herbal Tea Special
Package Design
LIA
Brand Identity / Applications / Website Design
LIA
Brand Identity / Applications / Website Design
NONGBU STORE
Brand Identity / Package Design
NONGBU STORE
Brand Identity / Package Design
Damtuh Finest Tea Collective
Package Design
Damtuh Finest Tea Collective
Package Design
Paul Bassett
Visual Development / Poster Design
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Visual Development / Poster Design
Cold Spring Organic
Brand Identity / Brand Story / Packaging
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Brand Identity / Brand Story / Packaging
Seoul Aarts Learning Center
Brand Naming / Brand Identity / Applications
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Brand Naming / Brand Identity / Applications
Sysleep Mattress
Brand Identity Renewal / Brand Slogan / Brand Story
Sysleep Mattress
Brand Identity Renewal / Brand Slogan / Brand Story
La Munir
Brand Identity / Brand Story / Brand Slogan / Package Design
La Munir
Brand Identity / Brand Story / Brand Slogan / Package Design
HIGH HOLBORN
Brand Identity
HIGH HOLBORN
Brand Identity
COURS de REVE BALLET
Brand Identity / Brand Story / Naming
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Brand Identity / Brand Story / Naming
Wink Plastic Surgery Clinic
Brand Identity / Website Design
Wink Plastic Surgery Clinic
Brand Identity / Website Design
Artistry Studio
Key visual graphic design / Photographic style
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Key visual graphic design / Photographic style
Kitsch Cow Butcher Shop
Brand Identity
Kitsch Cow Butcher Shop
Brand Identity
LOTTE HIMART Megastore
Brand Identity / Slogan / Signage System
LOTTE HIMART Megastore
Brand Identity / Slogan / Signage System
DORMIRELAX
Brand Slogan / Brand application
DORMIRELAX
Brand Slogan / Brand application
Builderhub Icon
Brand Icon
Builderhub Icon
Brand Icon
Comme Aesthetic Website Design
Website Design / Art Direction
Comme Aesthetic Website Design
Website Design / Art Direction
RIVER ANIMAL MEDICAL CENTER
Brand Identity / Brand Story / Slogan
RIVER ANIMAL MEDICAL CENTER
Brand Identity / Brand Story / Slogan
D-FOREST
Brand Story / Brand Identity / Signage System
D-FOREST
Brand Story / Brand Identity / Signage System
OTTOGI OMU
Brand Identity
OTTOGI OMU
Brand Identity
Artistry Signature select body
Graphic Design / Editorial Design
Artistry Signature select body
Graphic Design / Editorial Design
Jules Diary
Brand Identity / UI·UX Design / Brand Story / Slogan
Jules Diary
Brand Identity / UI·UX Design / Brand Story / Slogan
Grampus
Brand Identity Renewal / Brand Story / Slogan
Grampus
Brand Identity Renewal / Brand Story / Slogan
RAON Women\'s Clinic
Brand Identity
RAON Women\'s Clinic
Brand Identity
Wonderaum
Brand Identity
Wonderaum
Brand Identity
Mannings & Guardian Store
Brand Identity renewal / Visual Communication
Mannings & Guardian Store
Brand Identity renewal / Visual Communication
Incheon International Airport
Signage System
Incheon International Airport
Signage System
EMINENT
Brand Identity / Website design / Signage
EMINENT
Brand Identity / Website design / Signage
Maison de Marianne
Brand Identity / Package Design / Signage
Maison de Marianne
Brand Identity / Package Design / Signage
WINE WORKS
Brand Identity
WINE WORKS
Brand Identity
ROOS
Brand Identity
ROOS
Brand Identity
Dr. Hong Probiotic Drink
Brand Identity / Packaging Design / Tagline
Dr. Hong Probiotic Drink
Brand Identity / Packaging Design / Tagline